After finishing my degree in Economics and obtaining a PhD in Entrepreneurship I have gained more than twelve years experience as an advisor. I started off in a small advisory firm focused on the German Energy sector, for which I looked after strategic and organisational projects. When I moved to KPMG in 2012, I expanded my portfolio of projects within the Energy Value Chain, especially by dealing with the challenges of the German energy transition.
In 2014, I followed my passion for the “African Opportunity” and moved to Johannesburg with my family for a two-year secondment at KPMG South Africa. After initially focusing on the energy market, I quickly developed a set of services for KPMG which offer support and guidance for clients from around the world for their prospected market entry or growth strategy in Africa. These projects enabled me to get to know different African countries, markets and sectors and build a network in more than 15 countries.
Although my family and I would have loved to stay in Africa, we decided to move back to Germany after the end of my secondment in 2016. However, the move back allowed me to speak about the African Opportunity in Germany and convince companies and investors of the continent’s enormous opportunities. After all, it is the German Mittelstand and Family Businesses for whom Africa is particularly attractive as they often have all the requirements needed for a successful market entry: Long-term orientation, regional and social responsibility, experience in vocational training, tradition as well as an established value system.
Wherever I went, I promoted the incredible opportunity of the African continent, whether by writing newspaper articles or blog entries, at various conferences or in discussions with clients who sought advice relating to Africa.
Africa Advisors is a logical step for me to commit myself further to sensitize German companies in regards to Africa and transform the often still persisting conservative views towards the continent into one that sees Africa as a pro-active business partner and actively seeks investment possibilities.
Africa offers many opportunities for young entrepreneurs and startups, many of whom have taken responsibility to resolve the prevailing everyday challenges in their countries. Through the development of innovative products and services these “Digital Natives” set out to better the lives of their people. I am proud to serve as the Africa Coordinator for the German Startup Association and take on the task to link the German startup ecosystem with the one on the African continent, as well as assist startups with an Africa focus develop their projects and initiatives in my role as a member of several Advisory Boards.
I look forward to supporting your Africa journey and being part of your Africa experience.